Barbara Crouch

Barbara Crouch is the co-owner of American Lawnscape, a veteran-owned lawn treatment company serving the greater Collin County, parts of Denton County and far North Dallas County areas for homeowners, commercial properties and outdoor service providers who want results — not guesswork.

Alongside her husband, Douglas Ringer- American Lawnscape founder, a former golf course superintendent, degreed biologist, and U.S. Army veteran, American Lawnscape operates around a science-based, precision approach to turf care and landscape health. Their model applies golf course standards while tailoring every treatment to grass type, soil conditions, seasonal timing, and real-time environmental factors — never one-size-fits-all programs. With millions of square feet treated by our highly trained team across residential and commercial

properties, American Lawnscape is known for solving problems other providers miss. They control all major weed types without upcharges, use property-friendly methods that protect surrounding landscapes and outdoor structures. American Lawnscape prioritizes long-term soil/grass/plant health through water-efficient equipment and product selection.

Barbara brings over 20 years of leadership experience from Dell Technologies and AT&T, where she led high-performing sales organizations across consumer, small business, and global enterprise markets. That background shows up in how American Lawnscape communicates, follows through, and builds long-term client trust and an effortless client experience.

Barbara earned her MBA in Global Management at the University of Phoenix and Marketing degree from the University of Texas at Austin.

Barbara and Douglas live in Prosper, Texas.